Monday, April 18, 2011

Green MLS (Multiple Listing Service) Gaining Popularity


Through my weekly readings on Real Estate trends and marketing strategies gaining popularity changing the way Realtors list properties. I found the following link Home listings note green quotient interesting to read how the GREEN real estate market is gaining popularity in ways properties are being listed on MLS's around the country. This is something that I have been advocating in my local market and ignored by committee's in charge of these advertising venues.

This only proves more my campaign against properties being misrepresented by real estate agents. The residential construction is gearing to provide buyers with verifiable claims of energy efficient features that buyers can enjoy in their homes on a monthly basis while at the same time being eco-friendly. MLS's around the country are making a stand in order to provide documentation backing properties claiming to be green. By MLS's taking responsibility on a database that should provide the utmost accuracy in its information in respect to each property being uploaded claiming to have some sort of green feature. We must always remember that paper holds a lot of meaningless words if they are not backed up with qualifications.

Not only is the MLS (Multuple Listing Service) providing the options for Realtors to pre-select properties that have some type of verifiable green features but also allows real estate agents with a better property selection incorporating the green features that a buyer maybe looking for. With an MLS that maintains their green features verified also allows lenders and appraisers with the necessary data to provide a correct evaluation of value for the energy efficiency enhancements.

I find this article very relevant to my local real estate industry simply because I see so many listings on our MLS being misrepresented by their listing agents, our MLS has a green initiative at a certain level, but denied by many agents and boards until a need to list a property that may or may not have a green feature that an agent wants to highlight. The use is merely a marketing gimmick for the agent and creating the greenwashing effect.

Although, I have addressed this issue with the appropriate individuals over seeing the MLS and even provide guidelines issued by our own organization being NAR (National Association of Realtors) nothing seems to change in the way real estate properties are listed but yet many agents as well as brokerages flood the web with articles about how GREEN conscious they are and even provide some sort of ways on how to become energy efficient but neglect to be responsible enough to take a stand and follow the green MLS guidelines . This only proves that this green initiative is used only to deceive the consumer.


My professional advice to buyers&Sellers is to be an informed consumer. Want to know more about Thomasville real estate without the fairy tales? contact me. I am an Ecobroker Certified agent @ Rose City Realty, Inc. Green homes is my forte. Call Rose City Realty, Inc. at 229-225-9225 or email me at Info@EcoHomesGA.com for more green real estate information.


Thomasville, GA does have the first and only TRUE Energy Star Qualified built home listed by Rose City Realty, Inc. and listing agent is an Ecobroker Certified Agent trained in the benefits of owning a verifiable green home. MLS# 902243 It just does not get any GREENER than this.


I ask this question to all of you in the real estate industry. What green initiative does your MLS implements?

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